{"id":21859,"date":"2026-10-07T17:20:34","date_gmt":"2026-10-07T09:20:34","guid":{"rendered":"https:\/\/www.mydigital.gov.my\/?p=21859"},"modified":"2026-10-23T10:04:36","modified_gmt":"2026-10-23T02:04:36","slug":"own-it-embed-it-evolve-it-sustaining-malaysias-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.mydigital.gov.my\/bm\/own-it-embed-it-evolve-it-sustaining-malaysias-digital-transformation\/","title":{"rendered":"Own It. Embed It. Evolve It.: Sustaining Malaysia\u2019s Digital Transformation"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21859\" class=\"elementor elementor-21859\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d042da main-page-title e-flex e-con-boxed e-con e-parent\" data-id=\"3d042da\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d6c836 e-con-full e-flex e-con e-child\" data-id=\"0d6c836\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec5547 elementor-widget elementor-widget-ld_particles\" data-id=\"0ec5547\" data-element_type=\"widget\" data-widget_type=\"ld_particles.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"ld-particles-container pos-rel w-100   lqd-particle-618b615377878\">\n\t\t\t<div class=\"ld-particles-inner lqd-overlay pointer-events-none\" id=\"lqd-particle-618b615377878\" data-particles=\"true\" data-particles-options='{\"particles\":{\"number\":{\"value\":25},\"color\":{\"value\":[\"#FDA44C\",\"#604CFD\",\"#0FBBB4\",\"#F85976\"]},\"shape\":{\"type\":[\"circle\"]},\"opacity\":{\"value\":1},\"size\":{\"value\":4},\"move\":{\"enable\":true,\"direction\":\"none\",\"out_mode\":\"bounce\"}},\"interactivity\":[],\"retina_detect\":true}'><\/div>\t\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bab129 e-con-full e-flex e-con e-child\" data-id=\"4bab129\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36b9f2e elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"36b9f2e\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6adb2388e9d76\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  > Own It. Embed It. Evolve It.: Sustaining Malaysia\u2019s Digital Transformation<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11b8fcae page-breadcrumb e-flex e-con-boxed e-con e-parent\" data-id=\"11b8fcae\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-402381a0 page-breadcrumb e-flex e-con-boxed e-con e-child\" data-id=\"402381a0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-250395c5 elementor-widget elementor-widget-ld_breadcrumb\" data-id=\"250395c5\" data-element_type=\"widget\" data-widget_type=\"ld_breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"lqd-breadcrumb-wrapper\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" class=\"breadcrumbs\"><ol class=\"breadcrumb reset-ul inline-nav inline-ul comma-sep-li\"><li class=\"breadcrumb-item active\"><a href=\"https:\/\/www.mydigital.gov.my\/bm\" rel=\"home\"><span>Laman Utama<\/span><\/a><\/li><\/ol><\/nav><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22e5bb0 e-flex e-con-boxed e-con e-parent\" data-id=\"22e5bb0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e479cb e-con-full e-flex e-con e-child\" data-id=\"1e479cb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3131ce1 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"3131ce1\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6adb2388ec084\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h4 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h4\"  > <b>\nOwn It. Embed It. Evolve It.: Sustaining Malaysia\u2019s Digital Transformation<\/b>  \n<\/h4>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e8ff8 elementor-widget elementor-widget-ld_fancy_image\" data-id=\"94e8ff8\" data-element_type=\"widget\" data-widget_type=\"ld_fancy_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"lqd-imggrp-single d-block pos-rel\">\n\t\t\t<div class=\"lqd-imggrp-img-container d-inline-flex pos-rel align-items-center justify-content-center\">\n\t\t\t\t\t\t\t\t<figure class=\"w-100 pos-rel\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.mydigital.gov.my\/wp-content\/uploads\/2026\/10\/Own-It.-Embed-It.-Evolve-It.-Sustaining-Malaysias-Digital-Transformation.jpg\" class=\"attachment-full size-full wp-image-21860\" alt=\"\" srcset=\"https:\/\/www.mydigital.gov.my\/wp-content\/uploads\/2026\/10\/Own-It.-Embed-It.-Evolve-It.-Sustaining-Malaysias-Digital-Transformation.jpg 1280w, https:\/\/www.mydigital.gov.my\/wp-content\/uploads\/2026\/10\/Own-It.-Embed-It.-Evolve-It.-Sustaining-Malaysias-Digital-Transformation-300x169.jpg 300w, https:\/\/www.mydigital.gov.my\/wp-content\/uploads\/2026\/10\/Own-It.-Embed-It.-Evolve-It.-Sustaining-Malaysias-Digital-Transformation-1024x576.jpg 1024w, https:\/\/www.mydigital.gov.my\/wp-content\/uploads\/2026\/10\/Own-It.-Embed-It.-Evolve-It.-Sustaining-Malaysias-Digital-Transformation-18x10.jpg 18w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1af607 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"d1af607\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tokoh penting di peluncuran AI untuk Rakyat (dari kiri ke kanan): Ketua Setiausaha, Kementerian Ekonomi, Dato\u2019 Nor Azmie Diron; Menteri Ekonomi, Rafizi Ramli; Perdana Menteri, YAB Dato\u2019 Seri Anwar Ibrahim; Ketua Pengarah Perkhidmatan Awam, Dato\u2019 Sri Wan Ahmad Dahlan Haji Abdul Aziz; dan Naib Presiden Pembuatan, Rantaian Bekalan dan Operasi, Intel Corporation, serta Pengarah Urusan, Intel Malaysia, AK Chong memegang lencana AI untuk Rakyat mereka semasa peluncuran\nrasmi program tersebut pada 16 Januari 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532f980 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"532f980\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91de357 e-flex e-con-boxed e-con e-parent\" data-id=\"91de357\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1842677 e-con-full e-flex e-con e-child\" data-id=\"1842677\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27482ce elementor-widget elementor-widget-text-editor\" data-id=\"27482ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">7 October 2026 &#8211; How do we make change last after attention moves on?<\/span><\/p><p><span style=\"font-weight: 400;\">At the ASIAN Change Management Conference 2026, MyDIGITAL Corporation\u2019s Senior Director, Ellina Roslan, shared our perspective on what it takes to sustain change beyond the initial launch, programme or project cycle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeed4c2 elementor-widget elementor-widget-text-editor\" data-id=\"eeed4c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Drawing from Malaysia\u2019s own digital transformation journey; from the Malaysia Digital Economy Blueprint (MDEB) to the Malaysia Digital 2030 Action Plan (MD2030), she reflected on how long-term transformation requires more than a clear strategy. It requires ownership, accountability, reinforcement and the ability to adapt as the environment changes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0964be8 elementor-widget elementor-widget-text-editor\" data-id=\"0964be8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Her keynote centred on three simple but important disciplines: Own it. Embed it. Evolve it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7deafd4 elementor-widget elementor-widget-text-editor\" data-id=\"7deafd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At national scale, this means being clear about who is accountable for outcomes, embedding priorities into how delivery is managed, and continuously evolving the approach as technology, risks and opportunities change.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4da78d4 elementor-widget elementor-widget-text-editor\" data-id=\"4da78d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Malaysia\u2019s journey towards becoming an AI Nation by 2030 illustrates this clearly. The transition from MDEB to MD2030 is not about changing direction for the sake of change. It is about keeping the destination clear while adapting the pathway to remain relevant in a rapidly evolving digital and AI landscape.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dffec29 elementor-widget elementor-widget-text-editor\" data-id=\"dffec29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The discussion also highlighted an important shift in how we define success.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Transformation should not be measured only by launches, activities or programmes completed, but by whether new behaviours, capabilities and outcomes continue after the initial attention has moved on.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16548c3 elementor-widget elementor-widget-text-editor\" data-id=\"16548c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As Ellina shared during the session: \u201cChange has taken root when we stop celebrating launches and start celebrating outcomes.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95da7c1 elementor-widget elementor-widget-text-editor\" data-id=\"95da7c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For MyDIGITAL Corporation, this is also a reminder of the role we play in supporting Malaysia\u2019s digital transformation journey, not only in shaping plans, but in helping ensure that change is owned, embedded and able to evolve over time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>7 October 2026 \u2013 How do we make change last after attention moves on?<\/p>","protected":false},"author":1,"featured_media":21860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-21859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Own It. 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